/* ============================================================
   Sausen Creative — conversion-first marketing site
   Design system: "Apple of AI" — light-dominant warm,
   dark anchor bands, one high-contrast accent on CTAs.
   ============================================================ */

:root {
  /* Palette — warm light base */
  --paper:       #faf7f0;
  --cream:       #f1e9d9;
  --cream-deep:  #e8dcc6;
  --ink:         #181512;
  --ink-2:       #221d18;
  --muted:       rgba(24, 21, 18, 0.62);
  --line:        rgba(24, 21, 18, 0.14);

  /* Accent — used sparingly: CTAs, highlights, key numbers */
  --accent:      #ff4d2e;
  --accent-deep: #e23d1f;

  /* On dark */
  --on-dark:        #f4ecdc;
  --on-dark-muted:  rgba(244, 236, 220, 0.66);
  --on-dark-line:   rgba(244, 236, 220, 0.18);

  /* Type */
  --serif: 'Fraunces', Georgia, 'Times New Roman', serif;
  --sans:  'Geist', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  --mono:  'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace;

  /* Layout */
  --gutter: clamp(1.25rem, 4vw, 2.75rem);
  --max:    1280px;
  --max-narrow: 920px;
  --radius: 18px;

  --ease-out:    cubic-bezier(0.22, 1, 0.36, 1);
  --ease-in-out: cubic-bezier(0.65, 0, 0.35, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  background: var(--paper);
  scroll-padding-top: 88px;
}

body {
  font-family: var(--sans);
  font-weight: 400;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
  overflow-x: hidden;
}

/* Subtle paper grain for warmth/depth */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 1;
  opacity: 0.035;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='220' height='220'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' seed='7'/><feColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.55 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

::selection { background: var(--accent); color: var(--paper); }

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

/* ---------- Layout primitives ---------- */
.container {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
  position: relative;
  z-index: 2;
}
.section { padding: clamp(4.5rem, 9vw, 8rem) 0; }
.section--tight { padding: clamp(3rem, 6vw, 5rem) 0; }

.eyebrow {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
}
.eyebrow::before {
  content: '';
  width: 7px; height: 7px;
  background: var(--accent);
  border-radius: 50%;
  flex: none;
}

.h-display {
  font-family: var(--serif);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.03em;
  font-variation-settings: 'opsz' 144, 'SOFT' 20;
}
.em {
  font-style: italic;
  color: var(--accent);
  font-variation-settings: 'opsz' 144, 'SOFT' 100, 'WONK' 1;
}
.em-ink { font-style: italic; font-variation-settings: 'opsz' 144, 'SOFT' 100, 'WONK' 1; }

.lede {
  font-size: clamp(1.1rem, 1.5vw, 1.35rem);
  line-height: 1.5;
  color: var(--muted);
  max-width: 44ch;
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  padding: 1.05rem 1.7rem;
  border-radius: 999px;
  font-family: var(--sans);
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  cursor: pointer;
  transition: transform 0.25s var(--ease-out), background 0.3s var(--ease-out),
              color 0.3s var(--ease-out), box-shadow 0.3s var(--ease-out);
  box-shadow: 0 1px 0 rgba(0,0,0,0.04);
  text-align: center;
}
.btn .arrow { transition: transform 0.3s var(--ease-out); }
.btn:hover { transform: translateY(-2px); box-shadow: 0 12px 30px -12px rgba(24,21,18,0.5); }
.btn:hover .arrow { transform: translateX(4px); }

.btn--accent { background: var(--accent); border-color: var(--accent); color: #fff; }
.btn--accent:hover { background: var(--accent-deep); border-color: var(--accent-deep); box-shadow: 0 14px 34px -12px rgba(226,61,31,0.6); }

.btn--ghost { background: transparent; color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }

.btn--lg { padding: 1.2rem 2.1rem; font-size: 1.02rem; }
.btn--sm { padding: 0.7rem 1.15rem; font-size: 0.85rem; }
.btn--block { width: 100%; }

/* On dark sections */
.on-dark .btn { background: var(--accent); border-color: var(--accent); color: #fff; }
.on-dark .btn:hover { background: var(--accent-deep); border-color: var(--accent-deep); }
.on-dark .btn--ghost { background: transparent; border-color: var(--on-dark-line); color: var(--on-dark); }
.on-dark .btn--ghost:hover { background: var(--on-dark); color: var(--ink); }

.cta-note {
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.04em;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
}
.cta-note svg { width: 14px; height: 14px; }

/* ---------- Nav ---------- */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 200;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.05rem var(--gutter);
  transition: background 0.4s var(--ease-out), box-shadow 0.4s var(--ease-out), padding 0.4s var(--ease-out);
}
.nav.scrolled {
  background: rgba(250, 247, 240, 0.82);
  backdrop-filter: saturate(180%) blur(14px);
  -webkit-backdrop-filter: saturate(180%) blur(14px);
  box-shadow: 0 1px 0 var(--line);
  padding-top: 0.8rem; padding-bottom: 0.8rem;
}
.brand {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
}
.brand::before {
  content: '';
  width: 9px; height: 9px;
  background: var(--accent);
  border-radius: 50%;
  animation: pulse 2.6s var(--ease-in-out) infinite;
}
@keyframes pulse {
  0%, 100% { transform: scale(1); opacity: 1; }
  50% { transform: scale(1.45); opacity: 0.5; }
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 1.9rem;
  font-size: 0.92rem;
  font-weight: 500;
}
.nav-links a:not(.btn) { color: var(--muted); transition: color 0.25s; }
.nav-links a:not(.btn):hover { color: var(--ink); }
.nav-toggle { display: none; }

@media (max-width: 860px) {
  .nav-links a:not(.btn) { display: none; }
}

/* ---------- Hero ---------- */
.hero {
  padding: clamp(7.5rem, 14vw, 10rem) 0 clamp(3rem, 6vw, 5rem);
  position: relative;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
}
@media (max-width: 940px) {
  .hero-grid { grid-template-columns: 1fr; gap: 2.5rem; }
}
.hero-headline {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.9rem, 6.4vw, 5.4rem);
  line-height: 0.98;
  letter-spacing: -0.035em;
  font-variation-settings: 'opsz' 144, 'SOFT' 24;
  margin: 1.4rem 0 1.6rem;
}
.hero-sub {
  font-size: clamp(1.1rem, 1.5vw, 1.32rem);
  line-height: 1.5;
  color: var(--muted);
  max-width: 40ch;
  margin-bottom: 2rem;
}
.hero-sub strong { color: var(--ink); font-weight: 600; }
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.25rem;
  margin-bottom: 1.5rem;
}
.hero-scarcity {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.03em;
  color: var(--muted);
}
.hero-scarcity .dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: #2fae6a; box-shadow: 0 0 0 4px rgba(47,174,106,0.18);
  flex: none;
}

/* Hero visual — browser mockup */
.mock {
  border-radius: var(--radius);
  background: #fff;
  border: 1px solid var(--line);
  box-shadow: 0 40px 80px -40px rgba(24,21,18,0.45), 0 8px 24px -12px rgba(24,21,18,0.2);
  overflow: hidden;
  transform: perspective(1400px) rotateY(-7deg) rotateX(2deg);
  transition: transform 0.6s var(--ease-out);
}
.hero-grid:hover .mock { transform: perspective(1400px) rotateY(-3deg) rotateX(1deg); }
.mock-bar {
  display: flex; align-items: center; gap: 0.5rem;
  padding: 0.7rem 0.9rem;
  background: var(--cream);
  border-bottom: 1px solid var(--line);
}
.mock-bar .dots { display: flex; gap: 0.35rem; }
.mock-bar .dots i { width: 10px; height: 10px; border-radius: 50%; background: var(--cream-deep); display: block; }
.mock-bar .url {
  margin-left: 0.6rem;
  font-family: var(--mono);
  font-size: 0.72rem;
  color: var(--muted);
  background: var(--paper);
  border-radius: 6px;
  padding: 0.25rem 0.7rem;
  flex: 1;
}
.mock-body { aspect-ratio: 4 / 3; position: relative; background: linear-gradient(160deg, #1d1916, #2a2017); }
.mock-body .mb-hero {
  position: absolute; inset: 0;
  display: flex; flex-direction: column; justify-content: center;
  padding: 1.6rem 1.5rem;
  color: var(--on-dark);
}
.mock-body .mb-tag { font-family: var(--mono); font-size: 0.6rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 0.6rem; }
.mock-body .mb-h { font-family: var(--serif); font-size: clamp(1.3rem, 3vw, 1.9rem); line-height: 1.05; letter-spacing: -0.02em; }
.mock-body .mb-p { font-size: 0.74rem; color: var(--on-dark-muted); margin: 0.55rem 0 1rem; max-width: 28ch; }
.mock-body .mb-btn { align-self: flex-start; font-size: 0.64rem; font-weight: 600; background: var(--accent); color: #fff; padding: 0.45rem 0.9rem; border-radius: 999px; }
.mock-body .mb-strip { position: absolute; left: 0; right: 0; bottom: 0; height: 34px; background: rgba(0,0,0,0.25); display: flex; align-items: center; gap: 1.1rem; padding: 0 1.2rem; }
.mock-body .mb-strip span { width: 42px; height: 6px; border-radius: 3px; background: rgba(244,236,220,0.3); }

/* ---------- Proof strip ---------- */
.proof {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--cream);
}
.proof-inner {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  padding: 1.7rem 0;
}
@media (max-width: 760px) { .proof-inner { grid-template-columns: 1fr; gap: 1.1rem; } }
.proof-label {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  max-width: 16ch;
}
.proof-marquee {
  position: relative;
  overflow: hidden;
  min-width: 0;
  -webkit-mask-image: linear-gradient(to right, transparent, #000 5%, #000 92%, transparent);
  mask-image: linear-gradient(to right, transparent, #000 5%, #000 92%, transparent);
}
.proof-track {
  display: flex;
  align-items: center;
  width: max-content;
  animation: proofScroll 42s linear infinite;
}
.proof:hover .proof-track { animation-play-state: paused; }
@keyframes proofScroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.proof-track > span {
  font-family: var(--serif);
  font-size: clamp(1.05rem, 1.5vw, 1.3rem);
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
  opacity: 0.82;
  white-space: nowrap;
  margin-right: clamp(1.6rem, 3vw, 2.8rem);
}
.proof-track .accent { color: var(--accent); }
.proof-track .sep { color: var(--accent); opacity: 0.5; font-size: 0.5em; transform: translateY(-3px); }
@media (prefers-reduced-motion: reduce) {
  .proof-marquee { -webkit-mask-image: none; mask-image: none; }
  .proof-track { animation: none; flex-wrap: wrap; width: auto; }
  .proof-track .sep { display: none; }
}

/* ---------- Generic section head ---------- */
.sec-head { max-width: var(--max-narrow); margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.sec-head h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.1rem, 4.6vw, 3.7rem);
  line-height: 1.0;
  letter-spacing: -0.028em;
  font-variation-settings: 'opsz' 144;
  margin: 1rem 0 0.9rem;
}
.sec-head p { font-size: clamp(1.05rem, 1.4vw, 1.22rem); color: var(--muted); max-width: 50ch; }
.sec-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.sec-head.center p { margin-left: auto; margin-right: auto; }
.sec-head.center .eyebrow { justify-content: center; }

/* ---------- Problem / compare ---------- */
.compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}
@media (max-width: 760px) { .compare { grid-template-columns: 1fr; } }
.compare-card {
  border-radius: var(--radius);
  padding: clamp(1.6rem, 3vw, 2.4rem);
  border: 1px solid var(--line);
}
.compare-card.old { background: var(--cream); }
.compare-card.new { background: var(--ink); color: var(--on-dark); border-color: var(--ink); }
.compare-card h3 {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 1.4rem;
  color: inherit;
  opacity: 0.7;
}
.compare-card.new h3 { color: var(--accent); opacity: 1; }
.compare-list { list-style: none; display: flex; flex-direction: column; gap: 1rem; }
.compare-list li {
  display: grid;
  grid-template-columns: 22px 1fr;
  gap: 0.75rem;
  align-items: start;
  font-size: 1.02rem;
  line-height: 1.45;
}
.compare-list li .ic { width: 20px; height: 20px; flex: none; margin-top: 2px; }
.compare-card.old .compare-list li { color: var(--muted); }
.compare-card.new .compare-list li { color: var(--on-dark); }

/* ---------- Offer (dark anchor band) ---------- */
.on-dark { background: var(--ink); color: var(--on-dark); }
.on-dark .eyebrow { color: var(--on-dark-muted); }
.on-dark .sec-head h2 { color: var(--on-dark); }
.on-dark .sec-head p { color: var(--on-dark-muted); }

.offer-grid {
  display: grid;
  grid-template-columns: 1fr 0.85fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}
@media (max-width: 880px) { .offer-grid { grid-template-columns: 1fr; } }
.offer-list { list-style: none; display: flex; flex-direction: column; }
.offer-list li {
  display: grid;
  grid-template-columns: 26px 1fr auto;
  gap: 1rem;
  align-items: center;
  padding: 1.05rem 0;
  border-bottom: 1px solid var(--on-dark-line);
  font-size: 1.08rem;
}
.offer-list li:first-child { border-top: 1px solid var(--on-dark-line); }
.offer-list .check {
  width: 24px; height: 24px; border-radius: 50%;
  background: rgba(255,77,46,0.16); color: var(--accent);
  display: grid; place-items: center; flex: none;
}
.offer-list .check svg { width: 13px; height: 13px; }
.offer-list .val { font-family: var(--mono); font-size: 0.82rem; color: var(--on-dark-muted); white-space: nowrap; }
.offer-list .val s { opacity: 0.6; }

.offer-side {
  background: var(--ink-2);
  border: 1px solid var(--on-dark-line);
  border-radius: var(--radius);
  padding: clamp(1.6rem, 3vw, 2.2rem);
  position: sticky;
  top: 100px;
}
.offer-side .guarantee-badge {
  display: inline-flex; align-items: center; gap: 0.5rem;
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 1rem;
}
.offer-side h3 { font-family: var(--serif); font-size: 1.7rem; line-height: 1.1; letter-spacing: -0.02em; margin-bottom: 0.8rem; }
.offer-side p { color: var(--on-dark-muted); font-size: 0.98rem; margin-bottom: 1.4rem; }
.offer-side .anchor-row { display: flex; align-items: baseline; gap: 0.7rem; margin-bottom: 0.3rem; }
.offer-side .anchor-row .was { font-family: var(--mono); font-size: 0.95rem; color: var(--on-dark-muted); text-decoration: line-through; }
.offer-side .anchor-row .now { font-family: var(--serif); font-size: 2.4rem; letter-spacing: -0.02em; }
.offer-side .anchor-row .per { color: var(--on-dark-muted); font-size: 0.95rem; }
.offer-side .small { font-size: 0.8rem; color: var(--on-dark-muted); margin: 0.4rem 0 1.4rem; }

/* ---------- Steps ---------- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.4rem; counter-reset: step; }
@media (max-width: 900px) { .steps { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }
.step {
  border-top: 2px solid var(--ink);
  padding-top: 1.2rem;
}
.step .step-n {
  font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.1em; color: var(--accent); margin-bottom: 0.9rem;
}
.step h3 { font-family: var(--serif); font-size: 1.45rem; letter-spacing: -0.02em; margin-bottom: 0.5rem; font-weight: 500; }
.step p { color: var(--muted); font-size: 0.98rem; line-height: 1.5; }

/* ---------- Case study ---------- */
.case-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}
@media (max-width: 880px) { .case-grid { grid-template-columns: 1fr; } }
.case-stats { display: flex; gap: 2.5rem; margin: 1.8rem 0; flex-wrap: wrap; }
.case-stat .n {
  font-family: var(--serif); font-size: clamp(2.2rem, 4vw, 3rem); line-height: 1;
  letter-spacing: -0.03em; color: var(--ink);
}
.case-stat .n .suffix { font-size: 0.42em; font-style: italic; color: var(--accent); }
.case-stat .l { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--muted); margin-top: 0.4rem; }
.case-quote {
  font-family: var(--serif); font-size: clamp(1.3rem, 2.2vw, 1.75rem); line-height: 1.3;
  letter-spacing: -0.015em; margin: 1.5rem 0;
}
.case-attr { font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--muted); }
.case-visual {
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--cream);
  box-shadow: 0 40px 80px -44px rgba(24,21,18,0.4);
}
.case-visual .mock-body { aspect-ratio: 16/11; }

/* ---------- Pricing ---------- */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
  align-items: stretch;
}
@media (max-width: 900px) { .pricing-grid { grid-template-columns: 1fr; max-width: 440px; margin: 0 auto; } }
.price-card {
  display: flex;
  flex-direction: column;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: clamp(1.6rem, 2.6vw, 2.1rem);
  position: relative;
}
.price-card.featured {
  background: var(--ink);
  color: var(--on-dark);
  border-color: var(--ink);
  box-shadow: 0 30px 70px -34px rgba(24,21,18,0.55);
  transform: translateY(-8px);
}
@media (max-width: 900px) { .price-card.featured { transform: none; } }
.price-badge {
  position: absolute; top: -13px; left: 50%; transform: translateX(-50%);
  background: var(--accent); color: #fff;
  font-family: var(--mono); font-size: 0.66rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase;
  padding: 0.4rem 0.85rem; border-radius: 999px; white-space: nowrap;
}
.price-tier { font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 0.9rem; }
.price-card.featured .price-tier { color: var(--accent); }
.price-was { font-family: var(--mono); font-size: 0.86rem; color: var(--muted); text-decoration: line-through; }
.price-card.featured .price-was { color: var(--on-dark-muted); }
.price-now { display: flex; align-items: baseline; gap: 0.35rem; margin: 0.2rem 0 0.2rem; }
.price-now .amt { font-family: var(--serif); font-size: clamp(2.6rem, 4vw, 3.3rem); line-height: 1; letter-spacing: -0.03em; }
.price-now .per { color: var(--muted); font-size: 0.95rem; }
.price-card.featured .price-now .per { color: var(--on-dark-muted); }
.price-desc { font-size: 0.96rem; color: var(--muted); margin: 0.9rem 0 1.3rem; line-height: 1.45; }
.price-card.featured .price-desc { color: var(--on-dark-muted); }
.price-feats { list-style: none; display: flex; flex-direction: column; gap: 0.7rem; margin-bottom: 1.6rem; flex: 1; }
.price-feats li { display: grid; grid-template-columns: 18px 1fr; gap: 0.6rem; align-items: start; font-size: 0.94rem; line-height: 1.4; }
.price-feats li .ic { width: 16px; height: 16px; color: var(--accent); margin-top: 3px; flex: none; }
.price-card .btn { margin-top: auto; }
.price-foot { text-align: center; margin-top: 1.5rem; font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.04em; color: var(--muted); }
.price-foot .accent { color: var(--accent); }

/* ---------- Guarantee + social proof (dark band) ---------- */
.guarantee-hero { text-align: center; max-width: 880px; margin: 0 auto clamp(3rem,6vw,4.5rem); }
.guarantee-hero .big {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(2.3rem, 5.5vw, 4.4rem); line-height: 1.02; letter-spacing: -0.03em;
  margin: 1.2rem 0;
}
.guarantee-hero p { color: var(--on-dark-muted); font-size: 1.15rem; max-width: 50ch; margin: 0 auto; }
.testi-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; }
@media (max-width: 860px) { .testi-grid { grid-template-columns: 1fr; max-width: 520px; margin: 0 auto; } }
.testi {
  background: var(--ink-2);
  border: 1px solid var(--on-dark-line);
  border-radius: var(--radius);
  padding: 1.7rem;
  display: flex; flex-direction: column; gap: 1.1rem;
}
.testi .result {
  font-family: var(--serif); font-style: italic; color: var(--accent);
  font-size: 1.6rem; letter-spacing: -0.01em;
}
.testi p { color: var(--on-dark); font-size: 1.02rem; line-height: 1.5; }
.testi footer { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--on-dark-muted); }

/* ---------- FAQ ---------- */
.faq-wrap { max-width: var(--max-narrow); margin: 0 auto; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%; text-align: left; background: none; border: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 1.5rem;
  padding: 1.5rem 0; font-family: var(--serif); font-size: clamp(1.15rem, 1.9vw, 1.5rem);
  letter-spacing: -0.015em; color: var(--ink);
}
.faq-q .plus { flex: none; width: 24px; height: 24px; position: relative; }
.faq-q .plus::before, .faq-q .plus::after {
  content: ''; position: absolute; background: var(--accent); transition: transform 0.3s var(--ease-out);
}
.faq-q .plus::before { top: 11px; left: 2px; right: 2px; height: 2px; }
.faq-q .plus::after { left: 11px; top: 2px; bottom: 2px; width: 2px; }
.faq-item.open .plus::after { transform: scaleY(0); }
.faq-a { overflow: hidden; max-height: 0; transition: max-height 0.4s var(--ease-out); }
.faq-a-inner { padding: 0 0 1.5rem; color: var(--muted); font-size: 1.05rem; line-height: 1.6; max-width: 62ch; }

/* ---------- Final CTA + form ---------- */
.final { background: var(--cream); }
.final-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: start; }
@media (max-width: 880px) { .final-grid { grid-template-columns: 1fr; } }
.final h2 {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(2.3rem, 5vw, 4rem); line-height: 1.0; letter-spacing: -0.03em; margin: 1rem 0 1.2rem;
}
.final-points { list-style: none; display: flex; flex-direction: column; gap: 0.9rem; margin: 1.6rem 0; }
.final-points li { display: grid; grid-template-columns: 20px 1fr; gap: 0.7rem; align-items: start; font-size: 1.05rem; }
.final-points li .ic { width: 18px; height: 18px; color: var(--accent); margin-top: 4px; }

.lead-form { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(1.6rem, 3vw, 2.2rem); box-shadow: 0 30px 70px -44px rgba(24,21,18,0.35); }
.lead-form h3 { font-family: var(--serif); font-size: 1.5rem; letter-spacing: -0.02em; margin-bottom: 0.4rem; }
.lead-form .sub { color: var(--muted); font-size: 0.95rem; margin-bottom: 1.4rem; }
.field { margin-bottom: 0.9rem; }
.field label { display: block; font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--muted); margin-bottom: 0.4rem; }
.field input, .field textarea, .field select {
  width: 100%; font-family: var(--sans); font-size: 1rem; color: var(--ink);
  background: var(--paper); border: 1px solid var(--line); border-radius: 11px;
  padding: 0.85rem 1rem; transition: border-color 0.2s, box-shadow 0.2s;
}
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px rgba(255,77,46,0.14);
}
.field textarea { resize: vertical; min-height: 84px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0.9rem; }
@media (max-width: 480px) { .field-row { grid-template-columns: 1fr; } }
.form-msg { font-size: 0.9rem; margin-top: 0.6rem; min-height: 1.2em; }
.form-msg.error { color: var(--accent-deep); }
.form-msg.success { color: #2f8f5b; }
.form-fine { font-size: 0.78rem; color: var(--muted); margin-top: 0.9rem; text-align: center; }

/* ---------- Footer ---------- */
.footer { background: var(--ink); color: var(--on-dark-muted); padding: clamp(3rem,5vw,4rem) 0 2rem; }
.footer-top { display: flex; justify-content: space-between; gap: 2rem; flex-wrap: wrap; padding-bottom: 2.5rem; border-bottom: 1px solid var(--on-dark-line); }
.footer .brand { color: var(--on-dark); margin-bottom: 0.8rem; }
.footer-col h4 { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--on-dark-muted); margin-bottom: 1rem; }
.footer-col a { display: block; color: var(--on-dark); opacity: 0.8; margin-bottom: 0.6rem; transition: opacity 0.2s; }
.footer-col a:hover { opacity: 1; color: var(--accent); }
.footer-bottom { display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; padding-top: 1.8rem; font-family: var(--mono); font-size: 0.74rem; letter-spacing: 0.04em; }

/* ---------- Booking modal ---------- */
.modal {
  position: fixed; inset: 0; z-index: 500;
  display: none; align-items: center; justify-content: center;
  padding: 1.2rem;
  background: rgba(20,17,14,0.6);
  backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px);
  opacity: 0; transition: opacity 0.3s var(--ease-out);
}
.modal.open { display: flex; opacity: 1; }
.modal-card {
  background: var(--paper); border-radius: var(--radius);
  width: 100%; max-width: 760px; max-height: 92vh; overflow: hidden;
  display: flex; flex-direction: column;
  box-shadow: 0 40px 100px -30px rgba(0,0,0,0.6);
  transform: translateY(14px) scale(0.99); transition: transform 0.3s var(--ease-out);
}
.modal.open .modal-card { transform: none; }
.modal-head { display: flex; justify-content: space-between; align-items: center; padding: 1.1rem 1.3rem; border-bottom: 1px solid var(--line); }
.modal-head strong { font-family: var(--serif); font-size: 1.2rem; }
.modal-close { background: var(--cream); border: 1px solid var(--line); width: 38px; height: 38px; border-radius: 50%; cursor: pointer; font-size: 1.1rem; color: var(--ink); display: grid; place-items: center; transition: background 0.2s; }
.modal-close:hover { background: var(--cream-deep); }
.modal-body { overflow: auto; -webkit-overflow-scrolling: touch; }
.modal-body iframe { width: 100%; height: 760px; border: 0; display: block; }

/* ---------- Reveal on scroll ---------- */
.reveal {
  opacity: 0; transform: translateY(30px) scale(0.99); filter: blur(8px);
  will-change: opacity, transform, filter;
  transition: opacity 1s var(--ease-out), transform 1.1s var(--ease-out), filter 0.85s var(--ease-out);
}
.reveal.in { opacity: 1; transform: none; filter: none; }
.reveal.d1 { transition-delay: 0.09s; }
.reveal.d2 { transition-delay: 0.18s; }
.reveal.d3 { transition-delay: 0.27s; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; }
  .reveal { opacity: 1; transform: none; filter: none; }
  .mock { transform: none; }
}

/* ---------- Real screenshot inside the mock frame ---------- */
.mock-body--img { background: var(--cream); }
.mock-body--img img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover; object-position: top center;
}

/* ---------- Pain hook on proof cards ---------- */
.testi-pain { font-size: 1.02rem; line-height: 1.4; color: var(--on-dark-muted); }

/* ---------- "Start & pay now" secondary link ---------- */
.price-start {
  display: block; text-align: center; margin-top: 0.75rem;
  font-family: var(--mono); font-size: 0.76rem; letter-spacing: 0.03em;
  color: var(--muted); transition: color 0.2s;
}
.price-start:hover { color: var(--accent); }
.price-card.featured .price-start { color: var(--on-dark-muted); }
.price-card.featured .price-start:hover { color: var(--accent); }

/* ---------- Hero work wall (opposing vertical carousels) ---------- */
.wall {
  position: relative;
  height: clamp(460px, 64vh, 640px);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to bottom, transparent, #000 11%, #000 89%, transparent);
  mask-image: linear-gradient(to bottom, transparent, #000 11%, #000 89%, transparent);
}
.wall-col { display: flex; flex-direction: column; will-change: transform; }
.wall-col--up   { animation: wallScroll 38s linear infinite; }
.wall-col--down { animation: wallScroll 34s linear infinite reverse; }
.wall-col--down { margin-top: -3rem; } /* offset so the two columns don't move in lockstep */
@keyframes wallScroll { from { transform: translateY(0); } to { transform: translateY(-50%); } }
.wall:hover .wall-col { animation-play-state: paused; }
.wall-card {
  position: relative;
  margin-bottom: 1rem;
  border-radius: 13px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #fff;
  box-shadow: 0 18px 40px -26px rgba(24, 21, 18, 0.45);
}
.wall-card img { display: block; width: 100%; height: auto; }
.wall-card figcaption {
  position: absolute; left: 0; right: 0; bottom: 0;
  font-family: var(--mono); font-size: 0.62rem; letter-spacing: 0.06em; text-transform: uppercase;
  color: #fff; background: linear-gradient(transparent, rgba(0, 0, 0, 0.6));
  padding: 1.6rem 0.7rem 0.55rem; opacity: 0; transition: opacity 0.3s var(--ease-out);
}
.wall-card:hover figcaption { opacity: 1; }
@media (max-width: 940px) { .wall { height: clamp(380px, 56vh, 520px); } }
@media (prefers-reduced-motion: reduce) {
  .wall { height: auto; -webkit-mask-image: none; mask-image: none; }
  .wall-col { animation: none; }
  .wall-dup { display: none; }
}

/* ---------- Problem: two pain cards ---------- */
.pains { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
@media (max-width: 720px) { .pains { grid-template-columns: 1fr; } }
.pain {
  background: var(--cream);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: clamp(1.7rem, 3vw, 2.4rem);
}
.pain-n { font-family: var(--mono); font-size: 0.8rem; letter-spacing: 0.1em; color: var(--accent); margin-bottom: 1rem; }
.pain h3 {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(1.4rem, 2.5vw, 2rem); line-height: 1.08; letter-spacing: -0.02em;
  margin-bottom: 0.7rem;
}
.pain p { color: var(--muted); font-size: 1.04rem; line-height: 1.55; }

/* ---------- Investment (premium, single flagship) ---------- */
.invest {
  display: grid; grid-template-columns: 1.45fr 1fr; gap: 1.4rem; align-items: stretch;
  max-width: 1000px; margin: 0 auto;
}
@media (max-width: 780px) { .invest { grid-template-columns: 1fr; } }
.invest-main {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.8rem, 3vw, 2.6rem);
}
.invest-tier { font-family: var(--mono); font-size: 0.8rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 1.4rem; }
.invest-feats { list-style: none; display: flex; flex-direction: column; gap: 0.95rem; }
.invest-feats li { display: grid; grid-template-columns: 20px 1fr; gap: 0.7rem; align-items: start; font-size: 1.06rem; line-height: 1.45; }
.invest-feats li .ic { width: 18px; height: 18px; color: var(--accent); margin-top: 4px; flex: none; }
.invest-side {
  background: var(--ink); color: var(--on-dark); border-radius: var(--radius);
  padding: clamp(1.8rem, 3vw, 2.6rem); display: flex; flex-direction: column;
  box-shadow: 0 30px 70px -34px rgba(24,21,18,0.55);
}
.invest-label { font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--on-dark-muted); }
.invest-amt { font-family: var(--serif); font-size: clamp(2.6rem, 5vw, 3.4rem); line-height: 1; letter-spacing: -0.03em; margin: 0.4rem 0 0.9rem; }
.invest-note { color: var(--on-dark-muted); font-size: 0.96rem; line-height: 1.5; margin-bottom: 1.6rem; }
.invest-side .btn { margin-top: auto; background: var(--accent); border-color: var(--accent); color: #fff; }
.invest-side .btn:hover { background: var(--accent-deep); border-color: var(--accent-deep); }
.invest-fine { text-align: center; font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.04em; color: var(--on-dark-muted); margin-top: 0.9rem; }

/* Before/After labels on client-result cards (clarity pass 2026-07-05) */
.ba-label{display:block;font-size:.68rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;opacity:.55;margin-bottom:.4rem}
.ba-label.ba-after{margin-top:1.1rem}

/* Founder photos (added 2026-07-05) */
.skin-photo{margin:0 0 2.4rem;border-radius:14px;overflow:hidden}
.skin-photo img{width:100%;max-height:440px;object-fit:cover;object-position:center 28%;display:block}
.skin-photo figcaption{font-size:.82rem;color:#8a7f74;padding:.6rem .2rem 0;letter-spacing:.02em}
.founder-chip{display:flex;align-items:center;gap:14px;margin:1.5rem 0 1.6rem}
.founder-chip img{width:64px;height:64px;border-radius:50%;object-fit:cover;object-position:center 18%;flex-shrink:0}
.founder-chip strong{display:block;font-size:1rem}
.founder-chip span{font-size:.85rem;opacity:.72}

/* Founder block — natural-aspect portrait beside text (reframed 2026-07-05) */
.founder-block{display:flex;align-items:center;gap:2.4rem;max-width:880px;margin:3rem auto 3.2rem;padding:0 20px}
.founder-block img{width:min(300px,40%);height:auto;border-radius:14px;flex-shrink:0}
.founder-block-copy .founder-line{font-family:"Fraunces",serif;font-size:1.5rem;margin:0 0 .6rem;letter-spacing:-.01em}
.founder-block-copy p{margin:0 0 .4rem;line-height:1.55;color:inherit}
@media (max-width:640px){.founder-block{flex-direction:column;gap:1.4rem;text-align:center}.founder-block img{width:min(260px,78%)}}

/* ── Premium motion layer (2026-07-05) ─────────────────────────── */
@media (prefers-reduced-motion: no-preference){
  /* padded cards lift quietly on hover (open text columns stay put) */
  .testi,.pain{transition:transform .55s var(--ease-out),box-shadow .55s var(--ease-out),opacity 1s var(--ease-out),filter .85s var(--ease-out)}
  .pain:hover{transform:translateY(-5px);box-shadow:0 18px 44px -18px rgba(24,21,18,.18)}
  .testi:hover{transform:translateY(-5px);box-shadow:0 18px 44px -18px rgba(0,0,0,.45)}
  /* proof chart bars draw in when the card reveals */
  .step svg rect{transform-box:fill-box;transform-origin:left center;transform:scaleX(0);transition:transform 1.1s var(--ease-out) .35s}
  .step svg rect:nth-of-type(2){transition-delay:.65s}
  .step.in svg rect{transform:scaleX(1)}
}

/* Nav phone (2026-07-05) */
.nav-phone{font-variant-numeric:tabular-nums;opacity:.85}
@media (max-width:820px){.nav-phone{display:none}}

/* SMS consent checkbox (carrier digital-consent spec, 2026-07-05) */
.sms-consent{display:flex;align-items:flex-start;gap:.55rem;margin:-.35rem 0 0;font-size:.92rem;cursor:pointer}
.sms-consent input{width:auto;margin-top:.2rem;accent-color:var(--accent)}

/* Client-site showcase rotator (replaces mid-page photo, 2026-07-06) */
.showcase{max-width:980px;margin:2.8rem auto 0;padding:0 20px}
.showcase .mock-bar{border-radius:12px 12px 0 0}
.showcase-rotator{position:relative;aspect-ratio:760/487;overflow:hidden;border-radius:0 0 12px 12px;background:#181512}
.showcase-rotator img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top;opacity:0;animation:showcaseFade 20s infinite}
.showcase-rotator img:nth-child(1){animation-delay:0s}
.showcase-rotator img:nth-child(2){animation-delay:5s}
.showcase-rotator img:nth-child(3){animation-delay:10s}
.showcase-rotator img:nth-child(4){animation-delay:15s}
@keyframes showcaseFade{0%{opacity:0}4%{opacity:1}25%{opacity:1}32%{opacity:0}100%{opacity:0}}
@media (prefers-reduced-motion: reduce){
  .showcase-rotator img{animation:none}
  .showcase-rotator img:first-child{opacity:1}
}

/* ============================================================
   Premium motion (2026-07-06)
   ============================================================ */

/* Scroll progress hairline above the nav */
.scroll-progress { position: fixed; top: 0; left: 0; right: 0; height: 2px; z-index: 300; pointer-events: none; }
.scroll-progress i {
  display: block; height: 100%;
  background: linear-gradient(90deg, var(--accent), var(--accent-deep));
  transform: scaleX(0); transform-origin: 0 50%;
}

/* Ambient accent glow drifting through the dark bands */
.on-dark { position: relative; overflow: hidden; }
.on-dark > .container { position: relative; z-index: 1; }
.on-dark::before {
  content: ''; position: absolute; pointer-events: none;
  width: 52vw; aspect-ratio: 1; left: -14vw; top: -16vw;
  background: radial-gradient(circle, rgba(255, 77, 46, 0.13), transparent 62%);
  filter: blur(46px);
  animation: orbDrift 26s var(--ease-in-out) infinite alternate;
}
@keyframes orbDrift {
  from { transform: translate3d(0, 0, 0) scale(1); }
  to   { transform: translate3d(58vw, 26vh, 0) scale(1.3); }
}

/* Button sheen sweep */
.btn { position: relative; overflow: hidden; }
.btn::after {
  content: ''; position: absolute; top: 0; bottom: 0; left: 0; width: 55%;
  background: linear-gradient(105deg, transparent, rgba(255, 255, 255, 0.22), transparent);
  transform: translateX(-180%) skewX(-18deg); pointer-events: none;
}
.btn:hover::after { transition: transform 0.85s var(--ease-out); transform: translateX(300%) skewX(-18deg); }
.btn:active { transform: translateY(0) scale(0.985); }

/* Accent italic gets an underline that draws itself after the reveal lands */
.hero-headline .em, .sec-head h2 .em, .guarantee-hero .big .em { position: relative; white-space: nowrap; }
.hero-headline .em::after, .sec-head h2 .em::after, .guarantee-hero .big .em::after {
  content: ''; position: absolute; left: 0.02em; right: 0.06em; bottom: 0;
  height: 0.055em; border-radius: 2px; background: var(--accent); opacity: 0.32;
  transform: scaleX(0); transform-origin: left center;
  transition: transform 0.9s var(--ease-out) 0.55s;
}
.reveal.in .em::after { transform: scaleX(1); }

/* Work-wall cards + case-study frame: gentle zoom on hover */
.wall-card img, .case-visual .mock-body--img img { transition: transform 0.7s var(--ease-out); }
.wall-card:hover img { transform: scale(1.045); }
.case-visual:hover .mock-body--img img { transform: scale(1.04); }

/* Scroll-linked parallax targets (transform driven from script.js) */
[data-plx] { will-change: transform; }

@media (prefers-reduced-motion: reduce) {
  .on-dark::before { animation: none; }
  .btn::after { display: none; }
  .hero-headline .em::after, .sec-head h2 .em::after { transform: scaleX(1); transition: none; }
  [data-plx] { transform: none !important; }
  .scroll-progress { display: none; }
}